QR Generator · Lloyd's Register Foundation

Build a code

Enter a URL, add tracking and branding, then download as PNG or SVG.

Destination URL or text

Campaign tracking (UTM)

utm_source ?Where the traffic comes from. The referrer or platform that sent the visitor. Example: print_report, linkedin, newsletter.

utm_medium ?The marketing channel or format. How the link reached them. Example: qr, social, email.

utm_campaign ?The specific campaign. Names the activity so its visits group together in analytics. Example: wrp2025_launch, davos_event.

Encoded URL

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Appearance

Error correction level

Code colour

Corner rounding — 35%

Embed Foundation logo

Logo area — 22%

Export size — 800px

Enter a URL to generate a code

Level H with a logo under 25% is a safe combination. Always scan-test before publishing.

Downloads have a transparent background, so the code drops cleanly onto any colour. The preview shows it on contrasting colour for clarity.